From Chat/GPT

Total Estimated Economic Value of IU’s National Football Season (2025–26).

Category	Estimated Value (USD)
Direct Football Program Revenue (Incremental)	$10 M – $20 M
Baseline Annual Football Revenue	$60 M (ongoing)
Local Economic Impact (Tourism, Lodging, Spending)	$60 M – $100 M+
Media & Brand Value (Exposure)	$20 M – $50 M+
Total Estimated Economic Value	≈ $150 M – $230 M+

Bottom Line:
Indiana University’s historic national championship season likely generated at least in the low hundreds of millions of dollars in combined direct revenue, local economic activity, and media/brand value. The total could exceed $200 M when counting the broader impact on the university, Bloomington economy, and future revenue streams.

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